NZ Google My Business

Is your business on the first page of google local maps?

Case studies have shown that 96% of all searchers will never look past google’s first page.
Local Map Optimization puts your business in front of the eyes of customers who are looking to buy.
Getting your business ranking on the First Page of Google Local Maps, and keeping it there is no simple task.
It requires constant, up-to-date maintenance.

Whenever we search for a local service online, Google shows a map among the organic search results without requiring us to perform another click.

The Maps Pack appears in almost 30 percent of all first page SERPs, making it the most frequently displayed SERP feature (along with the Featured Snippet).

Among the businesses affected by the Local Pack are those servicing a particular territory (e.g. plumbing, repairing, delivery services) and local businesses (restaurants, dentistries, hair salons, etc.).

Given the presence of the Local Finder on the first SERP, we tend to skip the organic results since the block gives us all the info we need right away.

This post explains what the Local 3-Pack is and how to get ranked in it.

The Google Local Pack and its features

The Local 3-Pack refers to the SERP feature that’s shaped like a map and displays places related to your query, as well as a 3-point list of businesses with their NAP data (name, address, phone, etc.).

Google’s Local 3-Pack has an internal ranking system. So in order to see your service among the first places in the pack, it’s not enough to just literally put your business on the map. Furthermore, if your business lacks clicks and comments — it can disappear from the block altogether.

If you are a local business owner, you should do your best to rank high on Google’s local SERP, and, on top of that, in the Local Pack. It is one of the most visible SERP features, and you can make your business appear in the block if you play your cards right.

You can achieve this organically through optimizing your website and Google My Business listings or via Google Ads.

Launching an ad campaign doesn’t mean you don’t need to optimize your website for local search or work on your GMB page. Quite the opposite. The Local Pack encourages businesses to work on their overall SEO and PPC strategies congruently to meet the needs of local customers in the best possible

Google My Business Benefits

Attract new customers by displaying useful information about your business when someone finds you on search and google maps.

It’s easy to continually update your GMB business listing with new photos, videos, coupons or current specials, hours of operation and so much more.

Take advantage of a free website provided by google. One you can create in just minutes and easily edit from your computer or phone.

Turn photos and videos into sales by attracting new customers. Entice them with visual renderings of your products, favourites or new menu items showing what is special about your business. Plus, there is no limit to how many visuals you can add.

Earn your customer’s trust by showing video or additional photos of inventory or the inside of your store.

Collect customer reviews through GMB’s review feature. Positive reviews have been proven to have a huge impact on the growth and success of local businesses.

Show your customers that you care by using the 2-way conversation feature. When customers leave you a review, you are now able to manage and respond to the reviews on your page. This is a tremendous plus and excellent way to build solid relationships with your current and potential customers.

Learn about your customer’s views and actions so you can see what’s working and get insight into improving your business through your GMB listing.

Also, learn more about your customers themselves – where are they coming from? How are they finding you? Discover how to target your marketing even better with the statistics Google provides.

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Businesses turn to us because we get results, we are trusted every month by many clients.
We help local businesses who are struggling to be found online, or who just want more customers.
All of our clients are thrilled by their presence and how our service helped them grow their customer base.
You’re an expert in your industry, and we are experts in Google for business.
We work diligently to make sure your business is getting the results you need.
Partnering with us will help your business succeed online. That’s the goal we strive to achieve for every client.
If you’re ready to take control of your online success and dominate your online space, come on-board right now!

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